Our Story
Watermeal Limited, established in December 2022, is a one-stop private label solution provider in the food and drink sector. We specialise in delivering innovative, ready-for-market products by managing every stage of development — from concept ideation and ingredient sourcing to recipe development, manufacturing, packaging, and logistics.
By consolidating what is traditionally a fragmented process, we accelerate product development and ensure seamless execution. Our approach empowers food retailers, foodservice businesses, and brand owners globally to launch exciting new products — efficiently and reliably.
Our Heritage and Leadership
Our story is rooted in over two decades of entrepreneurial success in the food and drink industry. Led by founder and Managing Director, Misel Farhi — the visionary behind brands like Rita Farhi and Mallow Tree — Watermeal brings together a deeply experienced team across finance, operations, and technical compliance.
Having worked with some of the world’s most iconic department stores and food retailers, our leadership team understands the nuances of quality, innovation, and customer trust.
Our Purpose
Watermeal focuses on ambient, shelf-stable food and beverage products — those with long shelf lives and minimal cold chain requirements. Our tailored approach helps clients navigate key pain points like Minimum Order Quantities (MOQs), complex international logistics, and funding for New Product Development (NPD).
By acting as the glue between retailers and manufacturers, we not only cut time-to-market but also ensure that the end product is aligned with consumer expectations, quality benchmarks, and compliance standards.
Already, we’ve collaborated with major names like Trader Joe’s, World Market, Williams Sonoma, and Ringtons — delivering creative, commercially viable solutions that stand out on shelves.
Our Core Values
Sustainability
We champion recyclable, compostable, and ethically sourced solutions — from ingredients to packaging.
Every decision we make is filtered through the lens of environmental responsibility. Our goal is to reduce carbon footprint at every stage of the supply chain while delivering exceptional quality and shelf-ready appeal.
Innovation
Innovation is at the core of everything we do — from identifying emerging food trends to incorporating cutting-edge sustainable technologies in packaging, formulation, and logistics.
We don’t wait for change — we create it. Our clients rely on us to keep their product ranges relevant, creative, and future-forward.
Agility
Watermeal is built to move fast and smart. Our lean team structure and diversified global network allow us to pivot with speed, respond to market needs instantly, and tailor solutions to fit each client’s commercial strategy.
Whether you're launching a new range or rebranding an existing line, we act quickly — without compromising quality or compliance.